We are an ethical fashion brand in Kenya dedicated to empowering the women who make and wear our clothes. Made with the passion of a loving memory and with that sharp edge only Africa can bring, our clothes are timeless yet playful, comfortable yet elegant.

As a socially responsible brand, we support ethical and sustainable sourcing, always striving to source our materials and fabrics locally in Kenya or on the continent. We also provide fair employment and advantageous working conditions for our dedicated dressmakers.

The company was founded in 2012 in memory of our deceased daughter and sister, Helena, who loved Kenya and was passionate about investing in Africa. In Swahili, njema means good, as Helena will forever be the good force that drives this venture forward.

Learn more about who we are or read our full story.